April Peck


"Stylists can be a first responder when they sense they have a client in crisis in their chairs," Peck says. "We want to help them feel comfortable and confident in helping their clients get help."
"You can't talk about suicide prevention without talking about mental health."

When April Peck lost her sister to suicide in 2013, she realized that there were signs that no one noticed. Peck says that if she would’ve recognized the signs, she could’ve recognized the cries for help.

This was the foundation of Peck’s brand "Save Me From" that blends a haircare line with advocating for suicide prevention. She wants to help others avoid what she and her family went through.

"I wanted to start a brand that was rooted to this important mission," says Peck, who is a native of Issaquah, WA. "I also believe there was an opportunity to create high-quality hair care products that were more targeted in their problem/solution benefits. We are a mission driven brand, but we are also a very performance driven brand."

The name "Save Me From" comes from knowing how hair can help improve feelings of positive self-image and empowerment. Peck identified six sources for hair damage. Peck’s marketing team was inspired by her commitment toward suicide prevention, so it conceptualized a brand name that would "save" consumers’ hair. The brand’s mission is to use user-friendly product concepts that save consumers’ hair from the root source of damage, like chemical processing, pollution and thermal devices.

Peck, who is the founder and CEO, donates 10 percent of the company’s net income to organizations like American Foundation for Suicide Prevention. She is also working to get every stylist esthetician and massage therapist QPR-certified. QPR – which stands for "Question, Persuade, Refer" – is an emergency response training for a mental health emergency.

"Stylists can be a first responder when they sense they have a client in crisis in their chairs," Peck says. "We want to help them feel comfortable and confident in helping their clients get help."

Peck says wellness and suicide awareness are closely linked. She understands the importance of physical wellness, but she is trying to also focus on metal wellness.

"You can't talk about suicide prevention without talking about mental health," Peck says. "Psychological autopsies show that 60 percent of the people who died by completed suicides were suffering from untreated depression. Approximately 1 in 5 Americans have a mental health illness, but 100 percent of us has mental health and needs to focus on our mental wellness."

Peck, who also founded HydroPeptide but sold it in 2016, has also been working to overcome more adversity in her own life. She was diagnosed with stage 3 breast cancer in August of 2018 and had to undergo a double mastectomy. Four weeks later, she was in India to film Save Me From’s brand videos before returning to America to start advanced chemotherapy and radiation. Her last chemotherapy treatment was on January 17, and she is now cancer free – with hope for far fewer trips to the doctor in 2020.

"I've been lucky to be surrounded by a great family and friends and a good team while juggling this," she says.

"Chemotherapy, radiation and surgeries took more strength and endurance out of me than I'm willing to admit, but I'm working on regaining my stamina. I'm able to continue on because I'm passionate about what we're trying to accomplish, and I'm fortunate to have a good team."


"Stylists can be a first responder when they sense they have a client in crisis in their chairs," Peck says. "We want to help them feel comfortable and confident in helping their clients get help."