Jeff Kohl and Michele Kohl


There was a sign that stated ‘Severe injury or death can occur beyond this point.’ That was the final warning or in mine and Michele’s cases the exciting factor to start the run.
As Michele puts it, she and Jeff have "joined together in life, love, and business."

Michele Kohl is President of Spa & Club Ideations

Jeff Kohl is Chief Operating Officer of Spa & Club Ideations

Residents of Las Vegas, Nevada, Jeff and Michele Kohl are husband and wife, but also teammates. Michele is the President of Spa & Club Ideations and Jeff serves as Chief Operating Officer and served on the ISPA Board of Directors as Chairman and Treasurer along with serving on the ISPA Foundation Board of Directors as Chairman over a two decade span. As Michele puts it, she and Jeff have “joined together in life, love, and business.” They are both fans of the Green Bay Packers, even if Jeff had to convert Michele and enjoy spending time with their 15-year-old black Labrador, Kohlby. Though they have had the opportunity to have many adventures around the world, one definitely stands out.

“When we entered the Olympic Park in Salt Lake City there were many choices to experience the facilities used for the 2002 Winter Olympics.  In looking at our options the ability to ride in an official bobsled with a professional driver down the Olympic bobsled run stood out as a clear first choice. 

In preparation for the ride we were required to view a video outlining all the guidelines and dangers of this ride.  It was made very clear this was not a ride at a theme park but the very same experience as the Olympic athletes have.  We would travel at speeds exceeding 70 miles per hours and pull more than four g-forces in the corners. 

Prior to starting down the run we were told to keep our heads upright as if you look down the G force will take your head to your knees and you will not be able to sit up until the run stops.  Last but certainly not least at the very start of the push off and your last chance to back out there was a sign that stated ‘Severe injury or death can occur beyond this point.’  That was the final warning or in mine and Michele’s cases the exciting factor to start the run.  It was one of the most exhilarating things we have ever experienced.”

It seems that Jeff and Michele are risk-takers both as entrepreneurs and having fun in their personal lives! 


There was a sign that stated ‘Severe injury or death can occur beyond this point.’ That was the final warning or in mine and Michele’s cases the exciting factor to start the run.