Blake Feeney


We hosted some of the biggest sports and entertainment events on the planet. For a sports fan like me I felt like I'd died and gone to heaven.
Spa is increasingly part of new resort and hotel names, which proves its importance.

Vice President of Business Development, Living Earth Crafts

Living in Las Vegas can seem a strange existence to outsiders. In some ways it’s just like any other place where a large proportion of the population is just visiting. In other ways… not quite the same. Sin City for some, but for Blake Feeney, Founder and Principal at spa consulting group Feeney & Co, it’s also home – a home of tree-lined suburbs, local restaurants, and communities that wouldn’t be out of the ordinary in any American city.

“It’s not what most people see it as. Vegas is a pretty ordinary place, the only real difference is that taking a stroll down Main Street means taking a stroll down the Strip, and that’s not something many families here do!” Vegas wasn’t always Blake’s home. He’s a transplant, via northern California, Massachusetts and the University of Kentucky. “I grew up travelling a lot with soccer teams, and in fact Las Vegas is the place I’ve lived longest. But back then soccer wasn’t an easy way to get scholarships, so I tried football and settled on baseball.” One of these people that can play anything then…

Blake got that scholarship, to UK, about five miles down the road from ISPA headquarters. Which makes him probably the only ISPA member who is also a staff sports hero too! As a part of his undergraduate degree he interned at the Special Events department at the MGM Grand Hotel in Las Vegas, which to any student (on earth) must have seemed like a dream come true. He transferred to UNLV and by 1993 it turned into a full-time job.

“We hosted some of the biggest sports and entertainment events on the planet. For a sports fan like me I felt like I’d died and gone to heaven. And as it turned out, I loved the work too, so the rest was just a bonus. Ok. A huge bonus.” In 1999 Blake left MGM (with about 30 of his colleagues) to start at the Canyon Ranch at The Venetian, then (and still) one of the biggest spas in the world. 

For Blake and for many of his customers, spa in Las Vegas once felt like an oasis, an escape from over indulgence. Not so much now – “spa is increasingly part of new resort and hotel names, which proves its importance. It also proves that people can even come to Vegas to change their lives for the better.”

Speaking of life changes, ten months ago Blake and his wife welcomed their daughter Emery – who arrived via adoption during ISPA Conference in 2015. “The adoption process was exhausting, despite the amazing people we worked with. It’s hard to describe the emotion I felt, but my spa family was there to share the excitement with me.” For ISPA, as well as Blake, one of the most memorable moments in Conference history.


We hosted some of the biggest sports and entertainment events on the planet. For a sports fan like me I felt like I'd died and gone to heaven.