Mary Winter


"My transition into spa came as the spa began having a presence in fitness centers, hospitals and country club venues."
"I had such an early love for wellness that I embraced the services and loved figuring out how to promote them and become profitable."

ISPA is proud to welcome members with all sorts of backgrounds, from World Series of Poker players to Wheel of Fortune winners, to… REO Speedwagon backup singers?

When Mary Winter was in her twenties, she won a radio station contest and was able to be part of an “amazing experience” sharing the stage with the ‘70s rock band. Now, after 23 years in the spa industry, this Kentucky girl lives in Sarasota, Florida. Her position as Director of Spa Services at the recently-opened Westin Sarasota spa comes as a result of a journey that started in ladies’ fitness centers.

“I began growing a fitness chain in Kentucky in the late ‘70s,” recalls Mary, who has been nicknamed ‘The Bomb’ by her former bosses for her success in selling fitness memberships at hospital facilities. “My transition into spa came as the spa began having a presence in fitness centers, hospitals and country club venues. I was involved in a turnaround project that had an early version of a spa in the later ‘90s. It fell into my lap and I had to basically figure it out! My early roles consisted of marketing and promotions and transitioned into design and consulting for startups. I had such an early love for wellness that I embraced the services and loved figuring out how to promote them and become profitable. It was clear to me early on how important retailing was and has become such an important role in my job. Now, I am a retail coaching specialist for WTS International, which takes me to properties around the country educating them and enhancing their retail performance.”

When Mary reached her 40’s, something happened that was not common 20 years ago for women her age—she became a mother. Her happy, positive and flexible nature have led Mary to share her love for fitness with her daughter, who is just beginning her own exciting journey down a similar path:

“My daughter has been exposed to wellness and fitness her entire life. I raised her with the education of nutrition and exercise, and how to create balance by blending complimentary and traditional lifestyles. I have spent weekends traveling to tennis tournaments for the last 10 years. She has just signed with Monmouth University in New Jersey to play Division 1 tennis this fall! Raising her is the proudest accomplishment of my life.”


"My transition into spa came as the spa began having a presence in fitness centers, hospitals and country club venues."