Ira Green


"I have a passion for helping anyone who has been affected by cancer to lead an easier life..."
“My three daughters are my daily inspiration to be a better person, and also to shop more because they keep taking my clothes!”

Born in Kiev, Ukraine, and raised in Seattle, Washington, Ira Green is CEO and founder of Freedom Deodorant. With two and a half years in the spa industry, Ira’s passion for helping others started with a small target and has now spread to many more. Citing “mother and dishwasher” as her occupation right beside “CEO and founder,” she is fiercely loyal and devoted to her daughters and friends.

“A couple of years ago, three of my friends were diagnosed with breast cancer,” recalls Ira. “Their doctor recommended that they use natural cosmetic and hygienic products, including staying away from normal antiperspirant. According to the FDA, antiperspirant is a 'drug'—did you know that? I didn’t, and I decided to never touch it again! Well, that wasn’t so easy. The alternatives didn’t work. They smelled like trees, or had to be scooped out of a pot, or had perfumes in them, or claimed to be 'all-natural' when they weren’t. So I was left with the question of what to do. My answer was to make my own all-natural deodorant in my kitchen, just for me, my daughters and my friends.”

Ira saw the value of her product, and her pursuit to expand it followed naturally upon the ideology of her favorite quote, “Jump off the cliff and build the airplane on the way down!”

“Fast forward two years and Freedom Deodorant is sold at the Four Seasons, Miraval, Mandarin Oriental, Ritz Carlton, Anthropoligie and many others. This was done with lots of hard work. We never paid influencers or took money from big investors, though that would have made it easier. We are a small company that supports The Caring Place, the Nevada Childhood Cancer Foundation and the American Cancer Society. I have a passion for helping anyone who has been affected by cancer to lead an easier life, and we just had the opportunity to sponsor a couple of kids battling cancer to go to summer camp!”

It comes as no surprise that Ira’s proudest accomplishment is raising her daughters and launching a national brand out of her kitchen. “My three daughters are my daily inspiration to be a better person, and also to shop more because they keep taking my clothes!”

Despite her crazy travel schedule, yin yoga is a staple in Ira’s schedule—in fact, it is her favorite form of exercise and stress relief. When she’s not being a CEO, washing dishes, watching the Seahawks or doing yoga, her guilty pleasures include nacho cheese, Grey’s Anatomy and Sex and the City.

Currently living in Las Vegas, Ira’s Seattle roots have bound her to the Seattle Seahawks NFL team. Her “crazy knowledge of football facts from 1985 to present” just go to show that when she sets her mind and heart to something, she is persistent to master the field.


"I have a passion for helping anyone who has been affected by cancer to lead an easier life..."