Paul Wright


"I use my motto in everyday life but have applied it in my career both in management and in my current role as Regional VP in sales at Ready Care. Never Give Up."
"We all endure challenges in one way or another. In 2003, I was laid off from a company I had been with for 8 years."

It’s not every day that you meet the Most Moisturized Man in the World.

Donned as such by the Florida Spa Association, Paul Wright has earned the right to be the Dos Equis man of spa after an impressive 35 years in the industry. From massage therapist to regional VP in sales, Paul takes the Robert Frost quote to heart, that “the best way out is always through.”

“I began my journey at a young age as a massage therapist in 1983 working out of Palace Bath House in Eureka Springs, Arkansas. It is a historical-renovated bath house built in 1901 offering mineral hot baths, eucalyptus steam bath, clay masks, and therapeutic massages for rejuvenation and relaxation. The new owners then trusted me as manager to bring the spa to a new level. I had a vision to expand more mineral baths, steam sessions, and massages by opening up a second side of the Bath House and utilizing the space on busy weekends. We grew 42% in just the first year.”

Paul is fun and energetic and loves creating an engaging atmosphere that involves vendors, spa management, leaders and consultants. He encourages his team with simple, yet brilliant advice and his success speaks for itself.

“I use my motto in everyday life but have applied it in my career both in management and in my current role as Regional VP in sales at Ready Care. Never Give Up. We all endure challenges in one way or another. In 2003, I was laid off from a company I had been with for 8 years and it was devastating but I rebounded and kept my chin up. In 2006, I struggled to make sales in my first three months at Ready Care but, again, I kept thinking forward and positive and 13 years later, I have prospered from growing my region. Never Give Up.”

Outside of his professional life, Paul enjoys playing sports and traveling with his family, saying “we love to have fun, entertain and live it up!” He loves America’s Got Talent, relaxing in his pool, and reading his Bible.

Paul is a living and breathing embodiment of his favorite quote: “In the end, it’s not the years in your life that count. It’s the life in your years.”


"I use my motto in everyday life but have applied it in my career both in management and in my current role as Regional VP in sales at Ready Care. Never Give Up."