Vivian Valenty


"Banana splits are my guilty pleasure. I know they're high in calories and force my blood sugar to spike, but I can't resist devouring them with gusto!"
"While creating facial and body care products, I developed the nail care system that I believed the spa industry needed."

President, VB Cosmetics, Inc.

Vivian Valenty is a highly-educated and multi-talented woman, with 21 years of experience in the spa industry. Born and raised in the Philippines, Vivian now lives in Arizona with her husband of 49 years. After earning a Ph.D. in Organic Chemistry from Pennsylvania State University and working in diverse industries, Vivian looked for ways to fill the nail care void that existed within the spa industry at the time. From sewing her own wedding gown to inventing the first UV top coat, Vivian has had a goal-oriented journey focused on honesty, loyalty and creating products to fill real needs.

“Starting out, I wanted to get involved and learn as much as I could about the spa industry,” said Vivian. “In addition to the nail products I was privately manufacturing and selling to nail companies, I wanted to find out what products were most needed by spas. While creating facial and body care products, I developed the nail care system that I believed the spa industry needed. I wanted to help the industry elevate their nail services to a level in line with that of their wellness services, while also increasing their profitability.

In 2007, I launched the Dazzle Dry nail care system. The quick-drying system is comprised of Nail Prep, Base Coat, Nail Lacquer and Top Coat. I chose the name ‘Dazzle Dry’ because I thought that when women experience the system, they will be dazzled to find out that all the layers are rock-solid dry in five minutes. The polish stays chip-free on their natural nails and comes off easily as if it were a traditional polish. Best of all, their nails have grown healthier and stronger just by using Dazzle Dry to the exclusion of other nail polish brands.”

Vivian maintains a healthy harmony in her life away from work, citing her proudest accomplishment as giving birth to and raising two accomplished children who have given her four adorable grandchildren. For such a strong and gifted woman, it may be hard to believe that she does have one delicious weakness:

“Banana splits are my guilty pleasure,” admits Vivian. “I know they’re high in calories and force my blood sugar to spike, but I can’t resist devouring them with gusto!”

 


"Banana splits are my guilty pleasure. I know they're high in calories and force my blood sugar to spike, but I can't resist devouring them with gusto!"