jane iredale


We use premium, pure ingredients to ensure it applies evenly and easily, providing all-day, highly pigmented, high-performance coverage with light diffusing properties.
"As soon as it went to market, it was a hit and continues to be our number one product." - Jane Iredale

jane iredale - THE SKINCARE MAKEUP, PurePressed Base Mineral Foundation

PurePressed Base Mineral Foundation is the core product in the jane iredale lineup that functions as the base of any makeup application, from natural to glam. This foundation stands out in its looks, feel and ingredients.

“PurePressed Base was created out of the success of our loose powder Amazing Base and to answer a need for a foundation that was actually good for the skin,” says Jane Iredale, founder and President of Iredale Mineral Cosmetics, Ltd. “Women loved Amazing Base but it was hard to travel with and, like all loose powders, a bit messy. It took a while to solve because I didn’t want to use the usual ingredients in pressed powders, so I had to find a way to press them with a binder that helped the health of the skin. That’s why we called it PurePressed. As soon as it went to market, it was a hit and continues to be our number one product.”

PurePressed Base Mineral Foundation is formulated for all skin types, in 24 shades from very light to very dark. It will appear just as your skin, only better and will feel as if you’re wearing nothing. PurePressed Base provides the benefits of a foundation, concealer, sunscreen and skincare all in one. It’s the ultimate in multi-tasking makeup.

The product is also long-lasting, hypoallergenic and dermatologist tested. “We use premium, pure ingredients to ensure it applies evenly and easily, providing all-day, highly pigmented, high-performance coverage with light diffusing properties. The formula is gentle, nurtures skin and protects with both antioxidants and broad spectrum SPF 20, which is water resistant for up to 40 minutes. We never test on animals in any stage of creating our products, and are certified cruelty-free by Leaping Bunny and PETA.”

Essential complements to PurePressed Base from the jane iredale product lineup include the right brush – the Handi Brush – and one of their ECOCERT Hydration Sprays, which can prep skin, set the minerals and refresh the look throughout the day. This lineup is referred to as the “Power of Three.”

To learn more about PurePressed Base and other jane iredale offerings, visit janeiredale.com.


We use premium, pure ingredients to ensure it applies evenly and easily, providing all-day, highly pigmented, high-performance coverage with light diffusing properties.